Brand strategy & copywriting to bring clarity to your business

I help growing brands shape their messaging and strengthen how they communicate, creating the structure behind their websites, content, and brand communication.

View Services
View Portfolio

I work with growing brands to bring structure and direction to their communication.

From refining positioning to shaping brand voice and supporting website builds, my role is to define the thinking behind your messaging and ensure it carries through clearly across every touchpoint.

My work focuses on brand strategy, messaging, and copywriting, supporting businesses across fashion, B2B, technology, and service-led industries

How I Can Help

  • Brand Messaging Foundation

    Clarifying your positioning, messaging, and communication direction.

  • Brand Voice System

    Developing a consistent tone of voice and language framework for your brand.

  • Website Projects

    Structuring and shaping how your brand communicates across your website.

  • Email Strategy & Campaigns

    Supporting ongoing communication through campaigns and customer journeys.

  • Competitor & Positioning Analysis

    Understanding your market and key differentiators to position your brand clearly.

Learn More

Explore My Work

  • Enterprise tech in gold neutral tones

    Messaging & Website

    Enterprise Technology

    AURMAK

  • A woman wearing a yellow halter jumpsuit with buttons, standing outdoors amidst tall grass or reeds.

    Brand Development & Story Telling

    Slow Fashion

    WUESTE

  • Retail Property Complex

    Positioning & Messaging

    Commercial Real Estate

    Embarcadero

  • Neutral tone fashion findings for garments

    Website & Product Messaging

    B2B Manufacturing

    Lime China

View Portfolio

Thinking

My approach is grounded in understanding the bigger picture of how your business operates, where it’s heading, and how your brand needs to communicate as it grows.

I focus on bringing structure and direction to your messaging, ensuring there is clear thinking behind every decision and that it translates consistently across your brand. The result is considered cohesive communication that supports your business as it evolves.

Get in Touch

What My Clients Say

  • Brand Building

    “Working with Ria was the turning point. She helped me align my brand vision, understand exactly who I was designing for, and build customer personas that actually felt real. Her guidance gave me the clarity and confidence I needed to navigate production and bring my slow fashion label to life.”

  • PR Articles about brand and founder

    "Nice Experience working with Ria!"

  • Creative Copywriter for Tagline Development

    "Working with Ria has been a fantastic experience! Her writing is sharp, creative, and aligned to brand tone. The attention to detail and ability to capture what i couldn't get out of my head and onto paper was top notch. I’m excited for the chance to collaborate again in the future."

  • Email newsletter writer

    "Ria is great to work with. She thoroughly researched the project, gave it a lot of love and even added an element proactively."

  • Website copy

    "Ria is an extremely talented freelancer who gave our text the final touch and significantly improved it. Her ability to refine and enhance texts is remarkable. Ria strictly adheres to deadlines and always delivers on time. Communication with her is extremely professional, making the collaboration very enjoyable. We appreciate her reliability and her ability to understand and implement our requirements accurately. It has been a pleasure to work with Ria, and we would not hesitate to recommend her for future projects."

Proudly Recognized by Industry Leaders

Gold badge with black text that reads 'Brainz Magazine Executive Contributor'.
Crea Global Awards certificate awarded to Ria McKelvey, with signatures of Caroline Winkvist and Daniel Ålund, and a silver medal at the bottom center.

Follow My journey