A menswear brand in its early stages, looking to build a clear and cohesive foundation across its identity and communication.

Working closely with the founder, the project combined one-to-one mentorship with strategic development. This included brand research, competitor analysis, and defining the direction of the brand to ensure it stands clearly within its market.

A comprehensive brand book was developed to guide consistency across all touchpoints, alongside supporting website and marketing materials.

The result is a more considered and cohesive brand, with a clear direction and structure to support its growth from launch onwards.