Working with WUESTE has been A pleasure
WUESTE is a slow fashion brand based on the California Coastline. Crafting eco-conscious clothing for the wanderlust traveller, who leaves nothing but footprints behind.
Brief: Brand Book creation, develop a clear tone of voice that connects with the WUESTE customer. Website and product descriptions. Email sequences and marketing.
Outcome: A good brand tone makes communicating with consumers more authentic and helps you stand out from competitors. After developing a clear on-brand tone I worked with the creative director at WUESTE to bring the brand’s voice to all touchpoints. Plus managed to secure a feature with an online publication after writing a new press release for the launch of the latest collection.
