Brand Lab

Every brand starts with an idea — a business, a passion, or a creative project you’re ready to share with the world. How you tell your story online makes all the difference.

Here, you’ll find tools and resources to help you build a brand with clarity, direction, and authenticity. I’m here to help you create a brand that’s truly yours — and set you up for success.

Starter Building Your Brand Workbook

Building Your Brand WORKBOOK.

  • Lay the Foundations of Your Brand
    Start with the essentials. This workbook guides you through discovering who you are, what you stand for, and how to express it with clarity. Covering the basics of brand foundations, visual branding, and your unique brand voice, it’s your roadmap to building a brand that feels true to you.

  • Guided Exercises
    A short easy to complete workbook you can fill in as you go. Use the templates to map out your brand story, define your visual style, and craft a voice that connects with your audience. Perfect for getting clear, organised, and moving forward with confidence.

    BONUS

    Plus, I’ll send you my collection of monochrome aesthetic images direct to your inbox— perfect for your website or social media presence. I know how tough (and expensive!) it can be to create your own lifestyle imagery when you’re just starting out

    **This workbook is a digital download in PDF format that you can save, complete on your device, or print out—whatever works best for you.

    Prefer to work in Canva? No problem! I’m happy to send you a direct Canva link so you can fill out your workbook online. Simply email me with a screenshot of your order and the email you used to purchase, and I’ll send it your way.**

    Please note as this is a digital product - refunds are not accepted.

  • Get a Quick Review From Me
    As a bonus, once you complete your workbook, you’re welcome to share it with me for a quick review. I’ll look over your work and offer feedback or tips to help ensure you’re on the right track toward a successful, authentic brand.

This quick-start checklist is here to help you get clear on who you are, what you stand for, and how to start expressing that with confidence.

FREE: cLARITY & vOICE STARTER GUIDE

A white fabric tote bag hanging on a hook near sheer white curtains with sunlight streaming through.
A person holding up a pair of white sunglasses with brown lenses against a plain beige background.
A woman with a low bun hairstyle, wearing a white textured off-shoulder garment, is shown from the side with her ear and neck visible. Soft lighting creates shadows on her skin and a blurred decorative object is in the background.
Two beige knit sweaters hanging on wooden hangers on a white clothing rack with a bouquet of dried pampas grass in the background.

Brainz Executive Contributor Articles

  • How to Build A Sustainable Fashion Brand

    How To Build A Sustainable Fashion Brand & Avoid Greenwashing

    For startups looking to build lasting, respected brands, considering sustainability isn't just good ethics, it's good business.

  • A woman jumping in a field with mountains in the background, smiling with arms raised. Overlaid text reads: 'People don't buy features. They buy better mornings, easier days, more confidence.'

    8 step guide to connect emotionally with customers

    Your Brands Story has the Power to inspire Action!

  • How to tips for irresistible product descriptions

    How to Write 'Add-to-Cart' Product Descriptions Customers Can't Resist

    Ever stumbled across a product description that made you think, "Wow, I absolutely need this," and you add it to your cart immediately? That’s the allure of compelling copywriting.

  • monochrome fashion image Ria Creative

    Follow me @riamck.brandbuilder

    I share insights and tips on how to build a brand on Instagram.

Read Articles
The cover of a guidebook titled 'A Guide for Emerging Designers' by Ria McKelvey, a brand strategist. The cover features large bold text, a black and yellow highlight, and a background of white spheres with shadows on a gray background.

How to Fashion Start-Up Notebook & Guide

I know how overwhelming it can feel to start your own fashion brand, because I’ve been there myself. How to Fashion Start-Up is packed with practical advice to help you navigate every step, from developing your concept to planning production, sourcing suppliers, and avoiding costly mistakes.

This isn’t just a guide—it’s your working notebook to map out your ideas and turn your fashion dreams into reality. If you’re an aspiring designer, creative, or entrepreneur ready to build your brand with confidence, this book is for you.

Published on Amazon, so you can start right away.

A mannequin sketch with detailed lines and shading, used for creating signature styles. Text at the top reads 'Create Your Signature Style' with a notes section on the left.
Black and white cover photo of a young woman with short hair, wearing a high-neck garment that covers part of her face, designed for a fashion startup guidebook.
Table of contents page with sections listed, including Introduction, Checklist for Design Process, Defining Brand Vision, Production Planning, Sourcing Best Practice, Working with Production Partners, Fashion Tools & Resources, Final Words, each with page numbers and arrow icons.
Template for a fabric swatch library with spaces for images and details such as fabric name, supplier, price per meter, notes, and glue swatch instructions.