CRAFTING COMPELLING COPY & STRATEGIES THAT CONVERT

Engage With Your Audience Effectively

thoughtfuL storytelling - a tool for engagement, loyalty & business success

Black and white portrait of a woman with long silver grey hair, glasses, and a serious expression, wearing a white blazer, seated in an office setting.

Hi, I'm your brand strategist- creative copywriter dedicated to helping ambitious brands communicate clearly, captivate their audience, and drive tangible results. With attention to detail and strategic storytelling expertise, I elevate your messaging and equip your brand with the insights needed to thrive.

How I Can Help

  • Website & Brand Copy

    Engaging web content that converts visitors into customers.

  • Email Marketing

    Tailored email sequences to nurture leads and boost conversions.

  • Brand Strategy

    Consistent, powerful messaging aligned with your brand.

Learn More

What My Clients Say

  • Creative Copywriter for Tagline Development

    "Working with Ria has been a fantastic experience! Her writing is sharp, creative, and aligned to brand tone. The attention to detail and ability to capture what i couldn't get out of my head and onto paper was top notch. I’m excited for the chance to collaborate again in the future."

  • Email newsletter writer

    "Ria is great to work with. She thoroughly researched the project, gave it a lot of love and even added an element proactively."

  • Website copy

    "Ria is an extremely talented freelancer who gave our text the final touch and significantly improved it. Her ability to refine and enhance texts is remarkable. Ria strictly adheres to deadlines and always delivers on time. Communication with her is extremely professional, making the collaboration very enjoyable. We appreciate her reliability and her ability to understand and implement our requirements accurately. It has been a pleasure to work with Ria, and we would not hesitate to recommend her for future projects."

  • PR Articles about brand and founder

    "Nice Experience working with Ria!"

Proudly Recognized by Industry Leaders

Gold badge with black text that reads 'Brainz Magazine Executive Contributor'.
Crea Global Awards certificate awarded to Ria McKelvey, with signatures of Caroline Winkvist and Daniel Ålund, and a silver medal at the bottom center.

Explore My Work

  • A person wearing black water-resistant athletic pants, white Nike sneakers with pink accents, and a blue crop top. The pants are shown as water-resistant in three smaller circular images. The main image displays the person standing on pavement. Text indicates the outfit is suitable for autumn.

    Email Marketing Campaigns

  • A woman wearing a yellow halter jumpsuit with buttons, standing outdoors amidst tall grass or reeds.

    Brand Development & Story Telling

  • A pair of Chanel 23P multi-strap open-toe sandals embellished with sparkling rhinestones, featuring adjustable velcro straps and a diamond-quilted sole. The sandals are displayed on a white background with text describing the product details and a logo on the top right corner.

    Luxury Goods Research & Copy

  • An advertisement for TZ Mann E-Bikes featuring blurred background of a person riding an e-bike with overlaid text about custom e-bikes and riding experience, and a pink circle with the company name.

    Website Copy

View Portfolio
Black and white photograph of a stylish woman wearing large sunglasses, hoop earrings, a tuxedo jacket with a bow tie, and holding her chin with her hand. The same image is repeated three times vertically.

Strategic Branding for Lasting Impact

Develop and refine your brand strategy to ensure your messaging resonates consistently and authentically across all platforms. Let's align your brand’s voice with your goals to create meaningful connections with your audience.

Step Into Brand Lab

Your hub for free & paid resources to help you build a strong, strategic brand. Inside, you’ll find guides, templates, and tools to make planning and shaping your brand clearer and easier.

Follow My journey.